Mars Wrigley debuts new M&M’s Crunchy Cookie for US market

Mars Wrigley has combined its iconic M&M’s chocolate with chocolate chip cookies in its latest product launch, slated for 2022.

M&M’s Crunchy Cookie features a crunchy cookie-flavoured centre covered in milk chocolate and wrapped in the brand’s iconic candy shell. The new offering comes after Mars debuted limited-edition sugar cookie flavoured M&M’s last year. 

“M&M’s has a long history of developing innovation inspired by consumers’ favourite sweet and savoury treats,” said Allison Miazga-Bedrick, senior brand director of Mars Wrigley.

“Our focus on developing innovation that meets consumer preference and their desire for variety, delivers on our promise to bring better moments to our fans, in this case, by putting a crunchy texture at the centre of their favourite chocolate candies.”

M&M’s Crunchy Cookie will be available nationwide from March 2022 in single, share and sharing stand up pouch options.

Earlier this year, Mars Wrigley launched M&M’s Mix and added two new flavours to its M&M’s Ice Cream Cookie Sandwich range: mint and classic.

The brand is also releasing M&M’s White Chocolate Pretzel Snowballs for the holiday season, as part of its 80th anniversary.