Mars Wrigley is expanding its range of frozen treats with the introduction of Snickers Peanut Brownie Ice Cream bars.
The product marks the first time that Snickers Ice Cream and Snickers Chocolate have launched the same flavour variant, according to Mars, which unveiled the Snickers Peanut Brownie last year.
The new offering features brownie-flavoured ice cream with chewy brownie bits, topped with a thin layer of caramel and peanuts, and covered in a ‘milk chocolate-y’ coating.
“We’re thrilled to give Snickers Peanut Brownie fans even more to be excited about in 2021,” said Jayesh Shah, Mars ice cream marketing director.
“This new treat will no doubt be a frozen aisle favourite for fans of Snickers, brownies and ice cream alike.”
Snickers Peanut Brownie Ice Cream is beginning to roll out in the US and will be in stores nationwide by March 2021.
The new offering will be available from mass, grocery and convenience stores as individual 2oz bars and in multipack boxes.
In the UK, Mars Wrigley is releasing a lower calorie range of its iconic chocolate bars, Mars, Snickers and Twix.
© FoodBev Media Ltd 2021
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