Mars Wrigley UK has expanded its Maltesers chocolate brand portfolio with the introduction of new Maltesers Orange Buttons.
The new citrus-infused chocolate will hit UK shelves this week and follows the release of an orange variant of the company’s Maltesers Bunny last Easter.
Original Malteser Buttons launched onto the market back in 2018 and have since sold 68 million packs in Britain.
“We’ve given our hugely popular Maltesers Buttons an ‘a-peeling’ makeover and I know that citrus crazed Brits will love our brilliant new orange flavour,” said Leah Dyckes, Maltesers brand director.
Maltesers Orange Buttons will be available nationwide in four formats: single, treat bag, share pouch and more to share pouch, for an RRP of 63p, £1.19, £2.09 and £2.79, respectively.
© FoodBev Media Ltd 2021
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