Mars Wrigley is expanding its Starburst portfolio with the introduction of a new line of aerated gummies, called Starburst Airs.
Starburst Airs features a new “inflated texture” and comes in two flavours – Original, which includes strawberry, lemon, orange and cherry; and Sour Tropical, including sour kiwi, strawberry, pineapple, passionfruit and mango.
“Starburst is delivering better moments and more smiles to gummi fans with our next generation aerated gummies – Starburst Airs,” said Mars Wrigley’s senior director, Justin Hollyn-Taub. “Starburst Airs are reimagined gummies that will leave candy-lovers enamoured with the combination of Starburst flavours in a pillow-like texture.”
The new light and airy gummies will be available at select retailers from this autumn in 4.3oz peg bags, with additional availability at retailers nationwide from next year.
© FoodBev Media Ltd 2021
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