Mars Wrigley has announced the addition of two new flavours to its M&M’s Ice Cream Cookie Sandwich range: mint and classic.
The new mint variant features mint-flavoured ice cream sandwiched between two chocolate cookies, with Milk Chocolate M&M’s Minis.
Meanwhile, M&M’s Classic Ice Cream Cookie Sandwiches feature vanilla ice cream and two chocolate cookies with Milk Chocolate M&M’s Minis baked in.
“We’re excited to expand the joy of M&M’s colorworks to the Mars Wrigley ice cream line, starting with a minty green treat for St. Patrick’s Day,” said Jayesh Shah, Mars ice cream marketing director.
“These new flavours add even more options alongside our fan-favourite M&M’s Vanilla and Chocolate Cookie Sandwiches – offering a fun and enjoyable treat for any occasion.”
Sold in packs of four, the two new flavours will be available in the US starting early this month.
At the end of last year, Mars added a new limited-edition sugar cookie flavour to its M&M’s range to mark the holiday season.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial