Martini Asti is the number one selling imported sparkling wine in the world, and Martini vermouths are the number one vermouth brand in the world (according to the International Wine and Spirits Record).
Celio Romanach, VP, brand managing director of Martini, said: “Martini has been known for its outstanding advertising campaigns. Beyond the image of simply a drink or merely another alcohol brand, Martini has evolved into a marketing icon symbolising fine Italian taste and culture.”
The targeted audience includes women 25-34 years old, and spots will air on national network and cable channels in the US such as ABC, CW, E!, Style, WE, Bravo, Oxygen, TLC, The Travel Channel and The Food Network.
Source: Bacardi USA Inc
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