Martini has launched its new Martini Riserva Speciale line of Vermouth di Torino in two distinct varieties.
Martini Riserva Speciale Rubino combines full-bodied Langhe controlled designation of origin (DOC) Nebbiolo wines, blended with extracts of holy thistle and red sandalwood to deliver a bright ruby red vermouth. “The delicate balance of botanicals creates a full-bodied herbal and complex style of Vermouth di Torino with a long aftertaste,” the Italian distiller said.
Martini Riserva Speciale Ambrato, meanwhile, is based on a floral and aromatic blend of Moscato d’Asti controlled designation of origin guaranteed (DOCG) wines, which produce a “honeyed” vermouth. The yellow cinchona bark and Chinese rhubarb combine to create a light-bitter taste profile that aromatises and elevates the flavours of the wines.
The company claimed that “the new range seeks to boldly recognise and restore this once protected name of origin with other local producers, whereby Vermouth di Torino can only be assigned to expertly crafted vermouth using Italian wines and Artemisia herbs sourced from Piemonte that use the traditional methods and skills of the region”.
Martini global brand ambassador Giuseppe Gallo said: “With over 150 years of history, Martini is proud to launch this new Vermouth di Torino to join its family of vermouths. Looking to the future, Martini Riserva Speciale Rubino and Martini Riserva Speciale Ambrato encapsulate the forward thinking and passion of Martini, whilst restoring and respecting the deep understanding and traditional craftsmanship essential to creating a true Vermouth di Torino.”
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