Farmer turned entrepreneur Martin Hamilton is owner of Mash Direct, based in County Down, Northern Ireland. The company specialises in an innovative vegetable accompaniment range which uses older heritage varieties of vegetables that are steam cooked for ‘that homemade taste’.
Mash Direct now sells 40 different products across the UK and Ireland, as well as exporting to customers in the UAE and Bahrain – achieving a sales turnover of £14 million in 2015.
Having recently secured a £3m annual agreement with Asda, Martin is confident the brand can achieve a 60% increase on its average YOY turnover growth by the end of the year.
Recorded and produced by: Claire Phoenix and Darren Wood
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