Massimo Zanetti Beverage Group has announced the acquisition of Costa Rican coffee producer Ceca, a subsidiary of the German Neumann Kaffee Gruppe.
The deal will lead to Massimo Zanetti taking control of the production and distribution chain of Ceca in Cost Rica from this month. The newly acquired company will be integrated into Massimo Zanetti’s Distribuidora Café Montaña division, which will become the third largest roaster in Costa Rica; its production will grow to 206.5kg, representing almost 14% of the local market for both the retail and foodservice sectors.
“Through this acquisition, [Massimo Zanetti Beverage Group] consolidates its business in the Costa Rican market, targeting the country’s smaller retailers alongside the traditional large distribution chains,” the company said.
Group president Massimo Zanetti added: “With this acquisition our group will have a chance of further expansion in the market in Costa Rica. Also at this time, the integration within MZB Group will take place following the criteria that characterised our operations in the past, without drastic changes in the business model, starting from securing the different product options and the sales network.”
© FoodBev Media Ltd 2024