MBG International Premium Brands has entered the draught beer business with the innovative BrauFässchen (Brew Barrel) home brew kits.
The beverage specialist from Paderborn, Germany, has exclusively acquired the national brand distribution rights for the German and British markets.
The starter kit consists of a 5 litre barrel, malt extract, yeast and hops – there is also an opportunity to create your very own brew with a range of additional flavours. The user friendly brewing process allows the beer to begin fermenting within ten minutes and unlike other home brew kits BrauFässchen is ready to enjoy only one week later and can be freshly tapped from the barrel.
“We are constantly searching for innovative brands and ideas”, says Andreas Herb, managing director of MBG. “This unique concept convinced us immediately and we’re delighted to be able to support these young entrepreneurs and get this great idea to market quickly”.
The three BrauFässchen founders met in the enterprise centre of the technical University of Munich. MBG International Premium Brands currently employs 200 employees and sells a variety of beverages, including energy drinks, beers, vodkas, lemonades and premium waters.
© FoodBev Media Ltd 2021
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