McCain Foods has acquired a minority stake in Irish plant-based frozen foods business Strong Roots, in a deal worth $55 million.
The investment will enable Strong Roots to expand its footprint in existing markets, including the UK, Ireland and the US, as well as enter new markets. The deal will also allow the company to expand into the foodservice market through McCain’s out-of-home channel.
Strong Roots’ founder and CEO, Samuel Dennigan, said: “Working in partnership with McCain Foods means that we are able to grow our brand and the values it stands for while providing us at Strong Roots with the resources and capabilities we need to see change globally and impactfully”.
Founded in 2015, Strong Roots offers healthy, plant-based frozen food products, including cauliflower hash browns, mixed root vegetable fries, spinach bites and kale & quinoa burgers.
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© FoodBev Media Ltd 2022
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