Consumers will be able to buy a variety of ground, whole bean and on-demand single cup McCafé coffees for the comfort and convenience of their own homes, beginning in early 2015.
“We understand there is huge demand for at-home options and we’ve built great success with our McCafé coffee in restaurants,” said Greg Watson, senior vice president, McDonald’s US menu innovation. “So, it was a natural next step to provide customers with McCafé coffee to enjoy in their own home.
“We have always been committed to serving delicious, high quality beverages at a value and we’re happy to provide consumers another great way to enjoy McDonald’s McCafé coffees.”
“In a competitive category that’s growing rapidly and changing every day, this new partnership with McDonald’s represents a whole new era in the world of at-home premium coffee,” said Nina Barton, vice president of coffee for Kraft Foods. “This partnership will allow us to leverage each company’s best-in-class capabilities, putting us in a prime position to drive further category growth and deliver one of America’s largest, fastest-growing coffee brands to coffee lovers nationwide.
“By tapping into the loyal McCafé fan base already built by McDonald’s, and leveraging our deep coffee category expertise here at Kraft, we have the ability to reach a larger audience than ever before, really giving this brand room to thrive.”
© FoodBev Media Ltd 2019