Plant-based meat alternative company Meatless Farm is releasing its first vegan chicken product in the UK, Meatless Farm Chicken Burger.
The new product uses natural ingredients, pea protein to imitate the texture and taste of chicken and is layered with southern fried crumbs.
Meatless Farm UK and Ireland managing director Michael Hunter said: “Our first retail launch into chicken products is a significant area of growth for the business”.
He continued: “To secure another listing from the UK’s largest food retailer, Tesco, shows that plant-based is no longer a challenger category, but fast becoming part of daily British food culture as we become more concerned about health and the environment.”
Meatless Farm Chicken Burgers will retail for an RRP of £2.75 per package across 300 Tesco stores from 20 September.
Last year, Meatless Farm launched two meat-free breakfast sausage varieties in the US.
© FoodBev Media Ltd 2021
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