Japanese manufacturer and distributor of dairy and confectionery, Meiji has announced the establishment of a China-based company, Meiji Dairies as part of its plans to expand its business overseas.
Founded by subsidiary Meiji China Investment, Meiji Dairies will begin production in March 2023. The new company will produce and sell Meiji’s milk and yogurt products with the intentions of expanding its dairy sales in China.
According to its 2026 vision, Meiji aims to increase its long-term value by establishing a foundation for business growth in overseas markets. In its 2020 medium-term business plan, Meiji identified China as the most important overseas market claiming that the drinking milk and yogurt business has maintained steady growth.
Meiji has interpreted China’s dairy expansion as a result of the increased health-consciousness within the country, coinciding with the growing popularity for chilled milk and the increased demand for safety.
With this new establishment, Meiji says it will strengthen its production infrastructure while utilising its technology and expertise in delivering safe dairy products to a wider range of customers.
By expanding its connections with China, Meiji is one step forward towards achieving its 2026 vision.
© FoodBev Media Ltd 2021
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