Watermelon drinks brand What A Melon has released a new 1 litre take-home pack in the UK as an alternative to coconut water and traditional juices.
The product, made with 80% watermelon juice, a splash of spring water and lemon, contains approximately half a watermelon per 330ml. It has no added sugar, artificial flavours or additives.
What A Melon was launched in the UK last year and is described as ‘a deliciously hydrating, 100% natural watermelon water’ full of potassium and electrolytes.
In the last six months, the company has secured nationwide distribution across 240 Waitrose stores, 400 Sainsbury’s branches and 700 Holland & Barrett shops.
What A Melon managing director Olly Bolton said: “It’s been a phenomenal year for watermelon water, helped in larger part by Beyoncé investing in to the category. The rapid growth of What A Melon is a clear sign that consumers want tastier alternatives to coconut water and healthier alternatives to traditional juices.”
The new 1 litre bottle is available from Waitrose and Sainsbury’s with a recommended retail price of £1.95.
© FoodBev Media Ltd 2018
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