Mengniu Dairy has entered the “drinkable meal” category in China with the launch of Telunsu, a milk-based beverage with oat and wheat grains.
The product has been launched in collaboration with process technology developer GEA and packaging and filling machine manufacturer SIG Combibloc. Telunsu, which means “deluxe”, is made from premium milk with 3.3g of milk protein in every 100ml, and Australian oat grains and premium black wheat.
The beverage is packaged in 25cl CombiblocMini aseptic cartons from manufacturer SIG Combibloc.
Stella Yan, head of marketing in Asia-Pacific North for SIG Combibloc, said: “The Deluxe milk with oat and wheat grains, safely packaged for long life in aseptic carton packs, is a milestone product in the history of beverages with perceptible added value and we are confident that it will be another successful product from Mengniu Dairy.
“For consumers, the grain and dairy beverage is a valuable contribution to a balanced diet. This innovative product has been made possible thanks to a never before undertaken project by our company in collaboration with the experts from Mengniu Dairy and GEA. Each step was taken in close cooperation – from generating the product idea and developing suitable formulations, to the selection and sourcing of the ingredients, the choice of the packaging and its design, right up to the newly developed product processing method and, last but not least, the aseptic filling. From the first minute onwards, the relevant teams from the three companies were involved and offered valuable, constructive input which resulted in the creation of this unique product. We’re very proud of that.”
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