Pure Via was developed following numerous years of research and development for the European market and has been designed to specifically match European tastes.
To create Pure Via, high purity stevia extracts are blended with other ingredients of natural origin to deliver a superior taste profile and experience.
Merisant has decided to use the resources of the GSI established by PureCircle, the global supplier of the high purity stevia extract (Reb A) used in Pure Via.
By tapping into the expertise of the GSI and its board of scientific advisors comprising of nutritionists, medical doctors, and health educators, Merisant is helping to build broader awareness within the context of natural health and wellness trends that continues to be a focal point for consumers in the UK and Europe, the company said.
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 11 June – enter now!