Metsä Board has unveiled an innovative new bag-in-box concept for cartoned beverages.
The Elevated Drink Box is an easy and convenient delivery system for beverages, produced in collaboration with Bobst, Kodak, Marbach, Henkel and Knauer.
Metsä Board design and innovation director Cyril Drouet explained: “Our aim was to completely rethink the concept and design user-friendly packaging with real benefits for the consumer and the brand. Thanks to our elevated base design, the box doesn’t have to be placed on the edge of a table anymore, which gives the consumer the freedom to use this packaging anywhere.”
The box does not take up additional shelf space in-store as the elevated base is inside the packaging, ready for assembly by the consumer before use. When empty, the plastic bag is easily removed from the box, helping with material separation for recycling.
The fresh forest fibre paperboards used in the packaging are manufactured by Metsä Board. The outer liner is Kemiart Lite+, which is a double-coated white-top kraftliner for flexo post-print and digital printing applications. The fluting and inner liner are made of Modo Northern Light, a fully bleached liner suitable for offset, flexo and inkjet digital printing.
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