Mexican cuisine led the way in terms of the UK’s experimentation with new food cultures, according to new research from Future Thinking.
A survey of the consumption and behaviour trends of more than 2,000 consumers found that almost one third (30%) had bought and tried Mexican food, followed by Moroccan and fiery American barbecue on 27%, and Japanese on 25%. When it comes to trying new food, younger age groups appear to be more adventurous, with almost three quarters of under 34 year olds choosing to try the latest products and food trends – compared to just half of the over-55 demographic.
The findings reveal how the UK as a nation is becoming more adventurous with their food, as eating habits are increasingly driven by the explosion of food-focused media – particularly across platforms such as Facebook, Twitter and Instagram.
“Figures also indicate the growing popularity in Indonesian and Malaysian meals, whilst Brazilian and Korean may well be the new Mexican in the next 12 to 18 months,” the business intelligence research consultant continued.
Future Thinking managing director of FMCG and shopper Claudia Strauss said: “Our research illustrates that Britain’s taste buds continue to seek new and exotic flavours as a way to recreate far flung holiday experiences and international celebrations. For manufacturers and retailers this presents exciting opportunities to offer consumers new and delicious ranges of world foods.”
© FoodBev Media Ltd 2022
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