Mexico’s Alpura uses Ecolean packaging for cooking cream

Packaging manufacturer Ecolean has partnered with Alpura to add aseptic packaging to the Mexican dairy company’s product line.

Alpura’s Media Crema cooking cream is now on sale in both 125ml and 200ml Ecolean Air Aseptic packages.

According to Sweden-based Ecolean, the packages make cooking easier as they are easy to open, pour and store. The packaging can be completely flattened, enabling consumers to easily use all the product and reduce food waste.

“At Alpura we are always working to put the consumer first,” said Alejandra Villarreal, marketing director at Alpura.

“We are known for our innovation and quality – not only on a product level, but also on providing the consumer a great experience. We tested several packages and Ecolean was a perfect fit because the package provides that same quality experience Alpura consumers know and trust.”

She added: “It is important for Alpura to bring convenience into consumer’s homes with our products and Ecolean aseptic flexible packages do just that. We are excited to launch a unique, innovative package that helps consumers have the best cooking experience.”

Andreas Jeppsson, regional director, Americas, at Ecolean, said: “Ecolean prides itself on keeping things simple and light in every part of the process. We are proud to work with Alpura and introduce Ecolean packages to the Mexican market.

“Now, consumers will experience the benefits of our lightweight, easy-to-use packages in their own kitchens with Alpura’s Media Crema.”

Last year, Ecolean announced plans to build a new production facility in Sweden. The company said an increase in capacity is needed to meet the liquid food industry’s demands for its lightweight packaging solutions

Ecolean has 400 approximately employees, half of which work at its headquarters in Helsingborg, Sweden.