Mezzan Holding has partnered with Mcllhenny Company to launch a potato snack flavoured with Tabasco brand pepper sauce for the Gulf market.
The limited-edition spiced Tabasco snack joins Mezzan’s Kitco Stix brand portfolio of all-natural salty potato sticks.
In 2018, Unilever-owned Hellmann’s teamed up with Tabasco brand pepper sauce to create a new chilli mayonnaise.
Under the agreement, Mezzan Holding – through its subsidiaries – will manufacture and distribute the snacks spiced with Tabasco to Gulf markets.
Mezzan Holding CEO, Garry Walsh, said: “We are excited about the collaboration with McIlhenny Co, the makers of Tabasco brand. It is a unique addition to Mezzan’s foodstuff portfolio as it expands our capabilities and showcases our versatile, world-class operations.
“Both our Kitco Stix products and McIlhenny Company’s Tabasco brand products are recognised for quality across Gulf markets for generations. Continuing to enrich our product portfolio, we look forward to more collaborations with McIlhenny Co and other quality brands for Gulf consumers to enjoy.”
Mezzan Holding is a Gulf producer and distributor of a wide variety of salty snacks, including natural potato chips, corn puffs and tortilla chips featuring brands such as Nice, Stix, Kettle Cooked and Flips.
The exclusive Kitco Stix spiced with Tabasco is now available across supermarket in three Gulf markets: Kuwait, the UAE and Saudi Arabia.
© FoodBev Media Ltd 2021
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