Middle Sister wines has introduced a revolutionary new label and look for its range of wines.
The packaging is based on a series of quirky “middle sister” characters who each claim their own varietal and personality.
With characters such as Middle Sister Rebel Red blend and Middle Sister Drama Queen Pinot Grigio, each sharing a witty on the front label of the wine. The quotes reflect the distinct personality of each wine and character and will change frequently.
Brand founder Terry Wheatley said: “When I first came up with the idea of Middle Sister wines, everybody thought it was crazy to put a stick figure on a wine label. It ran counter to every wine marketing rule in the book.
“Wine lovers took to the idea immediately. They identified with the characters and their personalities.”
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