©Louisiana Fish Fry
Private equity firm MidOcean Partners has acquired seasonings and food solutions company, Louisiana Fish Fry Products, from an affiliate of Peak Rock Capital.
Founded in 1982, Louisiana Fish Fry manufactures and distributes coatings, sauces, spices, seasonings, marinades and other Louisiana-inspired food products.
Headquartered in Baton Rouge, Louisiana, the company supplies customers in the retail and foodservice channels across the US.
MidOcean says that it plans to accelerate the company’s growth and ‘drive value through comprehensive organic initiatives and strategic mergers and acquisitions’. The financial terms of the acquisition deal have not been disclosed.
“We are excited to partner with MidOcean to continue driving outsized growth for Louisiana Fish Fry,” said Michael Morse, Louisiana Fish Fry CEO.
“Their partnership, expertise and industry knowledge will enable us to dedicate our focus to key areas of our strategy, such as investment in our people and organic sales growth, which will come from expanded distribution and product development.”
Daniel Penn, managing director at MidOcean, said: “MidOcean has been evaluating opportunities in the branded food category for a number of years and is thrilled to partner with Louisiana Fish Fry’s exceptional management team for the company’s next phase of growth.”
MidOcean operating partner DJ Jenson – who joined the firm as a dedicated resource to its activities in the food and beverage sector in 2019 – will serve as chairman of the Louisiana Fish Fry board.
Jenson said: “I’m excited to partner with the Louisiana Fish Fry management team and look forward to driving growth and building on the legacy of this incredible brand. Louisiana Fish Fry offers a wide variety of authentic, delicious products for its customers with numerous avenues for continued growth.
“We plan to focus on maintaining the strong heritage of the brand, while also expanding into new geographies, channels and product lines.”
An affiliate of Peak Rock acquired Louisiana Fish Fry in 2018 from the family of the founding shareholders.
“It has been a great pleasure working with the Louisiana Fish Fry management team over the last three years,” said Robert Strauss, managing director of Peak Rock.
“In partnership with Peak Rock, Louisiana Fish Fry has made significant investments across the organisation, accelerated the company’s new product innovation efforts, achieved significant distribution gains and continued to expand Louisiana Fish Fry’s brand awareness, all of which have driven strong sales growth and positioned the company for long-term success.”
© FoodBev Media Ltd 2021
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