Swiss retailer Migros has launched a new line of dairy-free yogurts incorporating InnovoPro’s chickpea protein, CP Pro 70.
Israel-based food tech firm InnovoPro claims to be the first company in the world to launch a 70% chickpea protein concentrate.
The start-up says that its ‘innovative’ plant protein is suitable for a wide range of applications, spanning the dairy alternatives, meat analogues, bakery and sports nutrition categories.
The new collaboration with Migros, which went on sale last month, features three flavours: natural, vanilla, and tropical fruits. The yogurts also contain oats and are said to be free from gluten and lactose.
The companies are reportedly working to launch additional yogurt lines in several European countries later this year.
“Our customers are looking for high quality, innovative, healthy and tasty options,” said Matthew Robin, CEO of ELSA-Mifroma, a group of manufacturing companies in the Migros Group.
“The collaboration with InnovoPro on the chickpea protein CP Pro 70, opens for us the opportunity to create new solutions for unmet consumer needs. The chickpea protein with its high functionality, neutral taste and clean label profile enables us to offer consumers new and exciting products.”
Nechushtan, CEO of InnovoPro, added: “This launch marks a new height in our continued growth strategy and will enable InnovoPro to gain further traction in the European market.
“We believe that InnovoPro will lead the new alternative protein category and with partners like ELSA-Mifroma, introduce products with added health and nutritional values to customers. As part of our sustainable growth strategy, we are exploring production collaboration options for our protein, to expand our EU supply chain.”
Earlier this year, InnovoPro raised $15 million in a Series B financing round, funds which the company said would be used to expand its production capacity and for establishing business development and marketing joint ventures.
© FoodBev Media Ltd 2020
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