The dairy group is prominently positioned next to the plate as a reminder that low-fat and fat-free dairy products are an important part of a nutritious meal.
In USA Today, the Milk Processor Education Program has placed a new ad to emphasise milk’s important place on the table and its role in overall wellness, as shown through MyPlate.
“Positioning dairy choices right next to the plate on America’s table is a great way to remind us of the importance of what we eat and drink,” said Vivien Godfrey, MilkPEP CEO.
The plate offers a compelling platform for dairy organisations and brands to communicate around many themes, including:
MyPlate is part of a multi-year, government nutrition communication initiative that provides consumers with easy-to-understand recommendations and a new website, along with other tools and resources.
© FoodBev Media Ltd 2020
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