MillerCoors and AriZona Beverages have partnered to create an alcoholic version of the classic Arnold Palmer drink.
Arnold Palmer Spiked is a non-carbonated drink which utilises the classic half-and-half recipe of lemonade and iced tea, but with the addition of malt to provide 5% ABV.
The drinks will be available nationwide from selected US retailers in 24 fl.oz single-serve cans and six packs of 12 fl.oz cans.
Arnold Palmer Spiked will be available at a variety of sporting events and festivals throughout the spring and summer to promote the release of the drink, and the brand will host launch parties at various golf events across the country.
MillerCoors will also launch a new marketing campaign to accompany the release of the drink, which will include digital marketing and social media campaigns.
Justine Stauffer, MillerCoors marketing manager for Arnold Palmer Spiked said: “We’re excited to introduce drinkers to the spiked version of the classic Arnold Palmer. It’s the perfect drink to enjoy in the backyard or on the back nine.
“In creating Arnold Palmer Spiked we made sure it had the signature flavour combination of half iced tea and half lemonade that drinkers expect from the beloved original. And with that, we believe it is sure to become the new fan favourite.”
© FoodBev Media Ltd 2019
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