MillerCoors is looking to expand outside the beer category as the brewer launches a range of canned sparkling cocktails under its Cape Line brand.
With an ABV of 4.5% and 120 calories per can, three flavours are available in the US: hard strawberry lemonade, blackberry mojito, and margarita.
The range is created with six ingredients: carbonated water, alcohol from cane sugar, cane sugar, lemon and/or lime juice concentrate, natural flavours, and fruit juice.
MillerCoors announced plans last August for the Cape Line range, which has been developed for consumers looking for lower-calorie versions of their favourite drinks.
The drinks have an ABV of 4.5% and 120 calories per can.
“Today, people want it all – they want simple and natural ingredients, and flavour without compromise,” said Sofia Colucci, vice president of innovation at MillerCoors. “With 75% fewer calories than a classic margarita and the same bold flavour of cocktails, Cape Line represents the best of both worlds.”
She added: “The beverage landscape is evolving quickly and MillerCoors is committed to offering people what they want. Cape Line hits on a variety of consumer demands – bold taste that does not compromise on being a healthier option.”
Cape Line sparkling cocktails are packaged in 12oz slim cans, featuring a design to show off their cocktail-inspired contents. The drinks are sold in 6-pack and 12-pack variety packs, and a standalone hard strawberry lemonade 6-pack.
The range will be supported by a national marketing campaign focused on the brand’s theme ‘Welcome to Cape Line’.
© FoodBev Media Ltd 2019
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