‘Great Beer, Great Responsibility’ will serve as MillerCoors’ tagline for alcohol responsibility and will be displayed on the packaging, point-of-sale materials and advertising of MillerCoors brands.
“We work hard every day to brew great beer, and believe that we also have a responsibility to exhibit leadership in areas such as alcohol responsibility, environmental stewardship and a commitment to our communities and people,” said Cornell Boggs, chief responsibility and ethics officer for MillerCoors.
‘Great Beer, Great Responsibility’ will appear in ads starting this spring, and will appear on packaging later this year.
MillerCoors and River Network, a national non-profit organisation focused on water quality, also announced the recipients of four $10,000 grants that will go towards local watershed protection programmes.
According to Kim Marotta, vice president of corporate social responsibility at MillerCoors, the grants will provide investment and support to local organisations that focus on watershed quality, education and conservation efforts in their communities.
Source: MillerCoors
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