MindFull Inc.’s Vibe Organic Electrolyte Black Tea (Vibe), launched into the Canadian market this week, is positioned as a natural, energy-boosting, ready-to-drink tea.
Blending artesian spring water, USDA-certified black tea and organic honey, the product aims to meet consumer demand for functional and healthy beverages by including natural minerals and electrolytes from the spring water and 48mg of natural-occurring caffeine from the organic black tea. With a flavour line-up including Mint, Lemon, Peach and Pomegranate, each 500mL Tetra Pak carton contains just 20 calories and 1g of sugar.
This is Mindful Inc.’s second ready-to-drink, organic tea launch this year, following Gaiam earlier this year. Vibe is available online and will continue to roll out its retailer presence over the summer.
© FoodBev Media Ltd 2019