Minimalist labelling is becoming adopted as standard by the global food packaging sector – particularly for chilled foods – according to a UK-based label manufacturer.
Ravenwood Packaging also found that “labels and sleeves are continuing to win ground over other more-elaborate packaging formats and linerless labels are surging forward as a result of their green credentials” when it held its world conference in Suffolk.
The company claimed that the new generation of labels “allow for more than a 50% reduction in the need for label changeover and the costs associated with transporting the labels are lower as they are lighter and less bulky”.
Ravenwood managing director Paul Beamish said: “Backingless or skinny labels are winning new followers across the globe as companies worldwide accept the idea that less is more.
“We are looking at new ideas and concepts for the future. What started as a simple concept is now a major force in packaging and we are looking at ways of adapting the technology to answer other packaging challenges.
“The fact that over 40 world delegates are here with us [at the world conference] talking these issues through in the UK is a sign of how pivotal we are in this field. We are leading this changing technology with the help of other experts from around the world.
“Manufacturers and retailers are now doing everything they can to take practical steps towards sustainability and this is what is feeding this growth in linerless labelling.”
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