Richard Hall is chairman of Zenith International. This is a personal blog and views expressed are his own.
Two of the more common words in beverage branding recently have been variations on the theme of life and my/mine.
I’ve blogged about some of these in the past, notably a group of Mios and then Mjo. Now for Mia.
Mia is a range of wines from Spain’s Freixenet. The sparkling variants have just been launched in France.
Mia is especially interesting because it’s a lifestyle range aimed at new consumers and is identified with a charismatic female wine maker.
Make mine a Mia.
© FoodBev Media Ltd 2024