German start-up Mitte has launched a countertop water system that purifies water by distillation and offers cartridges to deliver healthier drinking water.
The Mitte machine allows users to personalise their daily drinking water with three different mineral cartridges containing varying levels of natural minerals and ingredients.
While some other systems remove minerals in water along with contaminants, Mitte claims it is able to re-mineralise the purified water with natural ingredients, ‘adding vitality and taste while making water healthy for consumption’. Each cartridge produces 400 litres of mineralised water.
Firstly, the alkaline cartridge has a high pH level, ‘which neutralises acid in the body and the bloodstream, leading to increased oxygen levels and improved energy and metabolism’.
Adding basic minerals like calcium magnesium and potassium, the balance cartridge is said to create a softer water with a natural taste, which is suitable for brewing coffee or tea, or for use in baby food preparation.
Finally, the vitality cartridge has a higher concentration of these basic minerals plus a dose of trace minerals like manganese, iron, selenium and zinc. Mitte claimed the vitality pod is perfect for those with an active lifestyle and healthy diet who need a boost of hydration.
Mitte CEO Moritz Waldstein hopes to redefine the way people think about drinking water.
“‘Healthy water’ combines the purest purification system with personalised minerals, providing consumers with a unique experience that gives them complete control of their hydration and wellness,” he said.
“Water is usually overlooked as a source of minerals, but it actually contains several of the essential minerals for human body, often removed in the purification process by common filtration systems.
“Mitte not only purifies, but also enhances drinking water with minerals to create the perfect, curated water for each user’s needs, all from home. With Mitte, we say goodbye to the inconvenience of carrying those cases of mineral water home, and the plastic waste that results.”
With a direct-to-consumer subscription model, Mitte aims to provide a hassle-free process for automatic ordering of the mineral cartridges. Mitte relies on a connected ecosystem, internet connectivity and smart software to incorporate a demand-driven subscription model that requires no additional effort from the user. Mitte automatically delivers a new cartridge when the current one is running low.
An accompanying mobile app functions as a control centre for machine settings, that not only allows users to dispense water at a preselected temperature, but also keeps track of daily water consumption and water quality.
© FoodBev Media Ltd 2018