Mixfit showcased its Mina drinks dispenser at Vitafoods Europe 2018
Tailored nutrition company Mixfit has announced it has signed a new strategic partnership with Givaudan, adding to the partnership the company agreed with DSM earlier this year.
Mixfit has developed an innovative counter-top drinks dispenser called Mina (Mixfit Intelligent Nutrition Assistant) which analyses the nutritional needs of consumers through health data provided by fitness trackers, and then creates personalised beverages.
Mixfit showcased Mina at Vitafoods Europe 2018 in Geneva, Switzerland in collaboration with DSM, and the machine utilised a customised mix of nutrients supplied by DSM to create drinks for consumers.
This new agreement will now see Givaudan flavours utilised by Mixfit as well as DSM nutrients, enhancing the nutritional profile and taste of beverages produced by Mina.
Reza Zanjani, Mixfit President & CEO said: “Providing effective personalized nutrition solutions for consumers requires a multidisciplinary effort.
“Combining DSM’s science and high-quality micronutrients with Mixfit’s unique digital knowledge and personalized nutrition solution, and Givaudan’s leadership in taste and flavor solutions, we are ensuring that Mina improves lives of health-conscious consumers worldwide, seamlessly integrating into lifestyles, and empowers consumers to benefit from their own data through Mixfit’s blockchain technologies.”
Peter De Meester, vice-president global strategy, DSM Human Nutrition and Health added: “As consumers across the world become more engaged in their health and wellbeing, there is a growing need for a more personalized approach to nutrition.
“This partnership has been carefully crafted to connect the complementary and unique expertise to support consumers in achieving their nutrition goals and to support our mission to help keep the world’s growing population healthy.”
Fabio Campanile, global head science & technology, Givaudan Flavour Division said: “We believe personalized nutrition is an emerging new opportunity.
“Our collaboration with Mixfit and DSM is a first step in exploring this space through an exciting new concept.
“Givaudan, with its expertise in flavour creation and innovation in taste masking solutions for nutrients, is optimally positioned to provide Mixfit customers with great tasting nutritious products.”
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