Mizkan has expanded its Sarson’s vinegar brand in the UK as it aims to respond to the popularity of quick pickling.
Called Lightly Seasoned Pickle in 15 Minutes, the product is for use with thinly sliced, diced or spiralised ingredients to give them “a crisp and fresh tanginess”.
The brand said the vinegar blend gives food lovers a way to add vibrancy to their favourite dishes with “sensational flavours”.
In a statement, Sarson’s said: “With quick pickling a hot trend for celebrity chefs and restaurants, Pickle in 15 Minutes allows aficionados and rookies alike to replicate the industry’s best-kept secret in their own home, elevating their meals and accompaniments quickly.
“This latest release is easy to incorporate into home-cooked meals, with a simple three step process – slice, infuse for 15 minutes, enjoy, meaning those looking to put a mouthwatering spin on their food can do so with ease.”
The product is now available in the UK with a recommended retail price of £1.69.
© FoodBev Media Ltd 2020
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