Mars Wrigley has unveiled the newest edition to its M&M’s ice cream range with seasonal holiday fun cups for the festive period.
The M&M’s fun cups are filled with vanilla-flavoured ice cream, a chocolate swirl and mini red and green M&M’s.
Jayesh Shah, Mars ice cream marketing director, said: “We know that Americans enjoy ice cream all year round, not just during the warmer months, so we wanted to deliver something special to fans for the holidays”.
He continued: “This year, ice cream and M&M’s lovers alike can celebrate the season with the flavors they know and love, but now with an additional hint of excitement and festive joy with our M&M’s ice cream holiday fun cups”.
The new product will be available in packs of 10 from October at selected retailers nationwide across the US.
The treat joins the current M&M’s ice cream range which includes ice cream cones and ice cream cookie sandwiches – available in vanilla, mint, classic and chocolate.
© FoodBev Media Ltd 2021
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