Philippe Schaus, CEO of Moët Hennessy.
Moët Hennessy, the owner of Dom Pérignon and Veuve Clicquot, has announced that all its vineyards in Champagne will be herbicide-free by the end of the year.
The company will work with its winegrower partners to encourage and support their attempts to become certified sustainable.
Moët will also invest €20 million in a research centre in the Champagne region devoted to scientific research around sustainable viticulture.
The announcements were made during the company’s forum on Living Soils that is focused on climate change.
“Through Living Soils, Moët Hennessy aims to unite its communities across the world and develop a global social responsibility programme,” said Moët Hennessy CEO, Philippe Schaus.
Meanwhile, the company revealed plans to create a “University of Living Soils” to encourage the sharing of knowledge and best practices. Its aim will be to enrich the debates on progress toward a more sustainable future for wine and spirits in an inclusive way.
In a statement, the company said: “Moët Hennessy’s vision across all maisons is to lead the way for future generations so that all employees, consumers and winemakers can continue to enjoy and discover its wines and spirits in a consistent and integrated way that is respectful of nature.”
Moët Hennessy, the wine and spirits division of luxury products group LVMH, also owns brands such as Ruinart, Krug and Mercier.
In December, the division acquired a 55% stake in Provence rosé winery Château d’Esclans for an undisclosed sum.
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