Molson Coors Beverage Company has inked an exclusive agreement with The Coca-Cola Company to manufacture, market and distribute Topo Chico Hard Seltzer in Canada.
Topo Chico Hard Seltzer was first unveiled last July, before launching in the US under another agreement between Coca-Cola and Molson Coors.
The beverage – which blends sparkling water and natural flavours – is scheduled to launch in the summer of 2022 throughout most of Canada.
“The Coca-Cola Company and Molson Coors have created a strong relationship to bring Topo Chico Hard Seltzer to market and are excited to expand the availability of the hard seltzer to the Canadian market,” said Dan White, chief of new revenue streams, Coca-Cola North America operating unit.
“Following the successes we’ve seen in the US, we remain focused on supporting Molson Coors as they implement with speed, quality and efficiency, delivering a product that we know Canadians will love.”
Topo Chico Hard Seltzer will join the Vizzy Hard Seltzer and Coors Seltzer brands as part of Molson Coors’ Canadian portfolio, as the company looks to strengthen its position in the hard seltzer category.
In May, Molson Coors announced it was investing CAD 100 million ($82.4 million approx.) in its Canadian operations to increase in-house production capacity for hard seltzers by 300%.
“Considering the massive sales success of Topo Chico Hard Seltzer in the United States, we have full confidence that the brand will bring new Canadian consumers into the hard seltzer segment,” said Frederic Landtmeters, president and CEO of Molson Coors Canada.
“This represents another significant step in growing our above premium portfolio, and another example of us executing on our revitalisation plan to build a brighter future for Molson Coors.”
© FoodBev Media Ltd 2021
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