Molson Coors is launching a full brand redesign of its Carling British Cider range to boost its position as a premium, modern cider. The new packaging for the Original and Cherry flavours includes an updated brand identity brought to life through an iconic redesign of its packaging.
Following the successful launch of Carling British Cider in 2013 and the addition of Carling British Cider Cherry in early 2014, the brand has built a great consumer following, with repeat purchase rates already ahead of Bulmers and Magners.
“The redesign of Carling British Cider brings the trust and familiarity of Carling and mixes it with a contemporary and dynamic premium cider,” said Carling brand director at Molson Coors, Jim Shearer. “We look forward to continuing to bring new thinking to the cider market, which we believe offers a superb opportunity for growth.”
As part of the redesign, the Carling British Cider identity has been redrawn to resemble the shape of an apple, dialling up the quality of the liquid, which is made with 65% apple juice. This shape will be used consistently across all packaging and translated onto on-trade POS and branded dispense points.
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