Molson Coors has partnered with Dwayne ‘The Rock’ Johnson, Dany Garcia, Dave Rienzi and John Shulman to launch a new energy drink, Zoa.
The healthy energy drink contains clean, natural caffeine from green coffee and green tea, antioxidants from camu camu and acerola, as well as a unique blend of vitamins and nutrients that support immune function and elevate energy levels.
Molson Coors will be the exclusive distribution partner for all retail locations, as the company looks to expand its portfolio beyond beer. The company will enable Zoa to tap into vast distribution and retail channels, and offer beverage expertise and marketing support.
“I’m very passionate about Zoa. I’m humbled and grateful for the opportunity to serve our eager consumers with Zoa..,” said Johnson. “My co-founders and I spent the last 18 months formulating this healthy and great tasting product that we could all use now more than ever.”
“Ensuring we packed it with the critical vitamins and immune support we ourselves consume daily. Zoa is the world’s first and only healthy energy drink that contains our unique combination of 100% vitamin C, 100% vitamins B3, B5, B6, and B12, and vitamin D, along with other vital ingredients.
Johnson continued: “Zoa includes a host of nutrients that work to support our immune systems and provide us with a healthy dose of the caffeinated edge we need for focus, balance and success throughout our day. It’s truly our privilege to bring it to market for consumers to enjoy.”
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial