Molson Coors has signed an agreement with China Resources Snow Breweries (CRSB), which gives the brand exclusive rights to distribute Snow beer to the UK market.
Snow’s main market is China, and CRSB claims it is the highest-selling beer by volume in the world. The beer will still be brewed in China by CRSB.
The 5% ABV lager will be sold in 330ml bottles. Molson Coors already distributes beers such as Singha, Cobra and Coors Light in the UK.
Phil Whitehead, managing director of Molson Coors UK and Ireland, said: “Consumers’ tastes are continuing to diversify which makes the beer market more exciting than ever.
“As drinkers become increasingly knowledgeable about beer, they demand greater choice to allow them to explore a range of flavours and styles.
“At Molson Coors, we believe this is a reflection of the general societal shift towards spending on experiences and, in part, the continued food revolution that has been taking place in the UK over the past 10-15 years.”
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