Mondelēz International’s fastest-growing biscuit brand Mikado has expanded with the launch of Mikado Dark Intense.
Now available in the UK, the new product combines the Mikado biscuit with melted cocoa, layered with intense 70% dark chocolate and sprinkled with a hint of salt.
Mondelēz said the launch aims to drive penetration and recruit new shoppers to the brand and category. The company boosted its Mikado offering in 2016 with the introduction of Mikado King double chocolate, with twice the amount of chocolate as Mikado King.
Katie Dade, Mikado brand manager at Mondelēz, said: “Mikado has flourished since we launched it in the UK in 2009 and is now worth £7.3 million. Mikado is a versatile snack that is ideal for on-the-go, and this latest product will help bring a delectable moment during the afternoon slump.
“Premium and dark chocolate are the fastest-growing segments in chocolate , and coupled with positive consumer testing and marketing support throughout 2018, we believe this launch will help retailers drive incremental biscuit sales.”
The chocolate biscuits are sold in 70g packs of 24 with a recommended retail price of £1.45.
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