European gum brand Stimorol is set to revitalise the gum category with the relaunch of its entire range featuring a new visual identity and packaging design.
First launched in Denmark in 1956, Stimorol has an extensive portfolio including classic, ice and 40 minutes variants. Design agency Bulletproof was briefed to create a new visual identity and portfolio architecture that would drive consumer reappraisal and position the brand as the new, fresh and contemporary lifestyle accessory for shoppers.
Viktor Konya brand equity and innovation manager at Mondelēz International said: “Stimorol was failing to stand out in the cluttered gum aisle and needed a bold and cohesive design that would return its star status, while helping drive consumer reappraisal.
“Bulletproof was the perfect partner, really getting under the skin of the brand and delivering a provocative design with real halo effect that is sure to win on shelf and in the hearts of consumers.”
© FoodBev Media Ltd 2018