Mondelēz and J&J Snack Foods have collaborated to develop and release a Sour Patch Kids-flavoured ice lolly range.
The frozen snacks are inspired by the sweet and sour taste of the Sour Patch Kids candy, featuring a sweet frozen base blended with a sour swirl to replicate the flavour.
Available from selected retailers in both the US and Canada, the ice lollies will be available in both 12- and 30-packs, which will feature five flavours: blue raspberry, lemon, lime, orange and redberry.
12-packs will have a suggested retail price of $2.50-$3.50, while the 30-packs will have a recommended price of $5.99 – $7.99.
Jerry Law, J&J Snack Foods senior vice-president said: “As a leader in the frozen novelty industry, we are thrilled to expand our partnership with Mondelēz International to bring the iconic Sour Patch Kids brand to frozen novelties.
“What makes this product shine is the sour swirl we infused into a sweet, frozen base, giving Sour Patch Kids candy fans the perfect ‘sour then sweet’ flavour profile.”
© FoodBev Media Ltd 2018
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