Prankstr allows users to ‘prank’ their friends and share the experience through social networks, while Betabox distributes product samples through ecommerce companies.
Born out of Mondelez International’s Mobile Futures initiative, which paired its Power Brands with startup entrepreneurs to drive mobile innovation, the concepts for Prankstr and Betabox were created by the company’s employees.
“As part of the Mobile Futures programme, we’re empowering our employees to be more entrepreneurial and providing them with a truly unique opportunity to execute on our mobile-first strategy,” said Bonin Bough, vice president of global media and consumer engagement at Mondelez International. “Encouraging our marketers to come up with concepts like Prankstr and Betabox shows how bringing a startup mentality to our company can deliver innovative technologies to market and truly spark ‘intrapreneurship’.”
Source: Mondelez International
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