Mondelēz launches limited edition Toblerone Golden

Mondelēz International is expanding its confectionary portfolio with the release of a limited edition Toblerone Golden.

Toblerone Golden features the classic Toblerone crunchy nougat with golden caramel chocolate, which is a golden blend of white chocolate newly developed for the UK & Ireland market.

Claire Kamara, brand manager for Toblerone at Mondelēz International, said: “We are incredibly excited to combine the increasingly popular flavour of caramelised white chocolate with the iconic crunch of Toblerone in a proven consumer-favourite format”.

She continued: “We are confident that Toblerone Golden will help the brand to reach even more shoppers and allow retailers drive additional sales this year, given that the caramelised white flavour is 18% incremental to the chocolate category”.

The new offering will launch this August in retailers.