Beverage Digest reports Monster as having a 37.0% volume share to Red Bull’s 24.5% in the first nine months of 2011. Red Bull’s value share is an ever-strong 32.6%, but Monster has improved to 28.2%.
The research doesn’t cover all outlets, but Monster does seem to be closing the gap fast.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
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