Delhi, India-based Mother Dairy has launched a Nolen Gur-flavoured ice cream packed in 750ml and 90ml tubs.
Nolen Gur is a regional delicacy from the East of India and the flavour was launched to coincide with the Bengali New Year, or Poila Boishakh.
At the launch, Mother Dairy Fruit & Vegetable business head – dairy products Subhashis Basu said: “As a consumer driven company, Mother Dairy has always endeavoured to offer innovative and exciting product range in various formats and flavours to entice consumption, meeting all their expectations. In line with the same strategy, we have been focusing on crafting a portfolio of products that offers the preferred traditional taste from the Eastern region.
“Our regional delicacy launch of Nolen Gur ice cream is a treat to our Bengali community and their love for the flavour. I am confident that the newly launched ice cream will appeal to consumers just like our other regional flavours Mishti Doi and Aam Doi.”
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