Mountain Dew has added two new premium sodas, exactly a year after it debuted Mtn Dew Black Label.
The new Mtn Dew Green Label and Mtn Dew White Label will help the PepsiCo brand to further premiumise its product offering.
The recent line of ‘bold yet refined beverages’ will now include the citrus-flavoured Mtn Dew White Label and the apple-kiwi flavored Mtn Dew Green Label, giving consumers two new ways to enjoy the brand in more sophisticated occasions.
In March 2016, Mountain Dew introduced Mtn Dew Black Label, a carbonated soda with crafted dark berry flavour and herbal bitters, as the first product under the Mtn Dew Label Series brand. PepsiCo said that it was one of the most successful individual product launches in Dew’s history, combining new and unique flavours with a range of premium ingredients.
Mountain Dew senior director of marketing Chauncey Hamlett said: “Dew Nation has shown us its love for Mtn Dew Black Label by making it one of our most popular beverages. Through the Mtn Dew Label Series, we’re looking to give our fans more choices for when they want to let loose but are craving something a little more sophisticated.”
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