Mountain Dew has expanded its product line by introducing a lemon-lime flavoured soft drink called Mtn Dew Ice.
Available nationwide in the US from 15 January, Mtn Dew Ice is a clear, caffeinated soft drink which includes fruit juice and contains 100kcal per 12oz.
Mtn Dew Ice will be packaged in 20oz and 2-litre bottles, as well as 12-packs of 12oz cans, while the brand stated various other single and multipack sizes would be available.
Roberto Rios, senior vice president, marketing, carbonated soft drinks for PepsiCo North America Beverages, said: “We’re thrilled to introduce a new product to the Mountain Dew portfolio and give Dew Nation a clear, refreshing, lemon-lime Dew.
“We know we can deliver an incredible beverage that hits on the crisp and refreshing cues people want.
“True to our brand, Mtn Dew Ice represents the bold lifestyle of Dew Nation, and we’ll be there to help them refresh, recharge and fuel their pursuits.”
To launch the product, Mountain Dew will host an interactive event on 18 January, which features an interactive ice installation and will include a performance by “one of the largest acts in hip-hop”, according to the brand.
© FoodBev Media Ltd 2018
