Müller has reformulated its recipe for its Müllerlight Fruitopolis yogurts, creating a yogurt range which now has 0% added sugar.
The new recipe contains 30% less total sugar than the original yogurt, and was developed in response to the success of the brand’s Müllerlight Greek Style range with 0% added sugar.
Müller has invested £100 million to develop new products, and the new Müllerlight Fruitopolis range has been created as a result of the investment.
Müllerlight Fruitopolis with 0% added sugar is available in three flavours: strawberry, cherry and peach & passionfruit.
The yogurts will be available in 130g single flavour four-packs with an RRP of £2.69.
Michael Inpong, chief marketing officer at Müller said: “Since we launched Fruitopolis in 2012 and then reformulated our Müllerlight Greek Style range with 0% added sugar in 2017, the feedback has been really positive.
“Müller exists to bring everyday moments of pleasure and we’re delighted to introduce consumers to the improved Müllerlight Fruitopolis recipe.
“As a business we’re continuing to take significant steps, underpinned by our unprecedented investment, to not only reduce added sugar across our brands, but to empower consumers to make healthy, active and balanced lifestyle choices. As Official Yogurt of British Athletics**, we’re currently gearing up for another three sensational events in 2018, for which we have branding and activation rights.
“We have big plans to grow key brands, like Müllerlight, and our reformulated Fruitopolis recipe is an exciting milestone.”
© FoodBev Media Ltd 2019
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